Hey, we're Waterlust
We're in business to build a more sustainable world by bringing environmental science into your life in creative ways.
★★★★★
Waterlust is the best!
Great products, great customer service, great mission! Worth every penny.
- Michelle Rumbaut, TX
2024
These days, it feels like you can’t get a half-decent sandwich for less than $30, let alone a great gift. We’re here to fix that. Our new 2025 ocean calendar is the most popular gift of the season for ocean lovers* and our organic cotton species ID tees printed with algae ink are perfect for the special salty nerd in your life.
*Source - Fred from our marketing team who said he has no data to back this claim up.
In biology, hybridization is when two different species get frisky and produce offspring that inherit traits from both. Our sunsuits are the love child of fashion and function, gloriously flattering while also insanely practical. Head-to-toe sun, stinger, and chafe protection that is perfect for diving, swimming, or just being the fiercest mermaid in the water.
There is a saying among seasoned boaters that goes something like this, “Two is one, and one is none!” And sure, they’re usually referring to safety equipment like flares and bilge pumps, but it also applies to bikinis. All of our bikinis are reversible, meaning you get two designs in one, are built with our signature activewear fabrics, and come in a variety of cuts.
We designed our sun shirt fabric to pass a very specific test. It had to offer UPF 50+ sun protection while also being light and breathable enough to do fieldwork in an asphalt parking lot in Miami on a windless summer day at high noon.
Weirdly specific? Yes.
An effective test bed to create the best sun shirts on the market? Also yes.
As the age-old saying goes, those who wear matching biologically accurate marine species-inspired activewear together, stay together.
Build for the practical waterman who wants a pair of shorts that will withstand years of abuse. Or put another way, we over-engineered the hell out of these because our male employees wear board shorts 364 days of the year (not on the wedding anniversary) and they demand perfection.
If you have a friend who doesn’t feel comfortable wearing marine species-themed apparel, organize an intervention and get them a pair of whale shark leggings because they'd look 🔥 in them. But even after that if they still want something a little more toned down, we have a collection of solid-colored gear that looks great on its own or matches back to our most popular prints.
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