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10% OF PROFITS FROM THIS COLLECTION ARE DONATED TO
THE MARINE MEGAFAUNA FOUNDATION

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Whale Shark Warrior
Sea Turtle Survival
Tiger Shark Trailblazer
Sun-Kissed Sea
Cosmic Coral
Fountain of Youth
Abalone Restoration
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ADVOCATE APPAREL INSPIRED BY THE LARGEST FISH IN THE SEA,THE WHALE SHARK (RHINCODON TYPUS)

Whale sharks (Rhincodon typus) are fish, not whales - allowing them to hold the esteemed title of "largest fish in the sea" (since sharks are fish too!). These charismatic creatures can reach lengths of 12 meters (40 feet) or more! Despite their large size, they feed on some of the smallest organisms in the sea, plankton. Hanging vertically in the water column they're able to suction feed and filter these tiny organisms through their gill rakers much like a giant vacuum cleaner pulls dust and dirt from a kitchen floor, filtering the fragments into its chamber within. Unfortunately, approximately 100 million sharks are killed every year by humans, through direct targeted fishing efforts as well as unintended bycatch from other fisheries. The whale shark is one species of shark that is particularly vulnerable to this commercial fishing due to their high value in international trade, in addition to their highly migratory nature and normally low abundance.

Marine Megafauna Foundation LogoWhale sharks (Rhincodon typus) are fish, not whales - allowing them to hold the esteemed title of "largest fish in the sea" (since sharks are fish too!). These charismatic creatures can reach lengths of 12 meters (40 feet) or more! Despite their large size, they feed on some of the smallest organisms in the sea, plankton. Hanging vertically in the water column they're able to suction feed and filter these tiny organisms through their gill rakers much like a giant vacuum cleaner pulls dust and dirt from a kitchen floor, filtering the fragments into its chamber within. Unfortunately, approximately 100 million sharks are killed every year by humans, through direct targeted fishing efforts as well as unintended bycatch from other fisheries. The whale shark is one species of shark that is particularly vulnerable to this commercial fishing due to their high value in international trade, in addition to their highly migratory nature and normally low abundance.

Research into the lives of these gentle giants can help us to manage their populations and keep these magnificent fish in the ocean where they belong. The Marine Megafauna Foundation is one group that is helping to shed light on the population structure, migratory patterns and the conservation requirements of these threatened sharks. Created in 2009, they aim to research, protect and conserve the large populations of marine megafauna (large marine species) found along the Mozambican coastline. Almost all whale sharks encountered by divers are juveniles and most are males. Where the school-bus-sized mature sharks swim, what they eat and where the females give birth has long been a mystery, however their team is now very close to making these discoveries. 10% of profits from your purchase will go to the Marine Megafauna Foundation for satellite tags that are needed to track the movements of these large female whale sharks.