We're in business to build a more sustainable world by bringing environmental science into your life in creative ways.

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Who we are

We are ocean scientists and apparel experts that use clothing to educate, inspire, and support you in living a more environmentally sustainable life. 

Why we're here

We’re not gonna sugar coat it, the environmental problems hurting our oceans, lakes and rivers are big and complicated. Things like global warming, habitat loss, and plastic pollution are huge issues that will require everybody to do their part if we’re going to have any hope of turning the tide. 

But what can one person do to make a difference? What can YOU do?

We’re here to help!

Here's how our business works

👙 We make beautiful, versatile and environmentally responsible clothing inspired by marine species and ecosystems in need of advocacy. Learn more about our values.

💲5% of sales from your purchase are donated to high-impact research and education organizations that are experts in their specific fields. Learn more about our financials or our partners.

🔬 Our team of salty science communicators works with these experts to teach you everything you need to know about the species or ecosystem you’re supporting. We do this with creative and fun educational materials that ship with your order and an 8-week educational series that is delivered to your inbox.

📣 Empowered with knowledge and your flattering new outfit (yes, you look fabulous), it’s our hope that you’ll advocate for positive change in your community.

🐟 As your sustainability adventure continues, we will be here to support you with resources, community building events, and the inside scoop on the latest and greatest findings from the marine science community.