"Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment."
"A passion for all things aquatic is paramount to the team, whose ventures in photography, social media and even scientific experiments hinge on one question: What does water mean to you?"
"The Miami-based company initially started in 2011 as a way to bring science education to the masses. But Rynne, who has a Ph.D in marine physics, and his colleagues saw an opportunity to communicate scientists’ mission even further through apparel. Their designs pair research institutions with clothing that highlights the work they do and the biology they explore, from whale sharks to sockeye salmon."
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For each marine science topic we champion, we partner with researchers and educators that are doing relevant and impactful work. Along with sharing their findings, we donate 10% of profits to support their efforts.