We believe film and photography are great mediums in which to transfer information, express ideas and create feelings and emotional responses. We cover a wide range of topics from marine and freshwater science to water-based sport and adventure, all with an underlying purpose: to inspire a love for our watery world and to teach the science behind it.
As with our film and photography, we use our gear as a canvas with which to teach and inspire. Our printed apparel is an opportunity to take our photography to a new medium, bringing with it the ideas and science behind the photograph. Each product tells a story, and our hope is that these stories continue to spread around the world as you wear them on your adventures. In doing so, you become an advocate for all of our oceans, lakes, and rivers and for the process of scientific discovery that is needed to better understand them. We challenge you to use our gear as a conversation piece to engage others and celebrate science and the researchers who conduct it. Finally, in fitting with our values, our gear is made with the environment in mind and 10% of profits support marine science research and education.