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We're in business to build a more sustainable world by bringing environmental science into your life in creative ways.

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Waterlust is the best!

Great products, great customer service, great mission! Worth every penny.

- Michelle Rumbaut, TX

New

Mermaid Reversible Top

Educational resources & donation included with every purchase. Learn more.

Our reversible tops are designed to keep up with all your adventures in and out of the water, whether you’re engaging your inner mermaid at sea or your core on a yoga mat, and everywhere in between!

    1. Seamless, reversible design for versatility and comfort
    2. Mid-level support- wear for diving, yoga, swimming, lifting, surfing, etc.
    3. Fibers mechanically engineered for quick dry, moisture wicking and breathability
    4. Resilient 4-way stretch and recovery for shape retention in and out of the water
    5. Print is 100% fade-proof printing: chlorine, sun, saltwater, and sunscreen resistant
    6. UPF 50+ sun protection (max rating achievable)
    7. Tear away tag
  • 88% Repreve® RPET (recycled polyester made from post-consumer plastic bottles), 12% spandex

    Safe, premium performance yarns: Our high-quality, fully traceable yarns are sourced through sustainable partners in the U.S. These materials meet rigorous chemical safety standards and are independently verified for over 1,000 harmful substances like BPA and PFAS through OEKO-TEX® STANDARD 100 certification.

    High-quality, responsible printing: Our products are printed using heat transfer sublimation, a printing technique that is widely considered to be the safest for both workers and the environment. It requires no water, eliminates dye from entering water systems, and minimizes ink and fabric waste. All the inks and dyes we use are also OEKO-TEX® STANDARD 100 certified.

    Recycled materials, minimal waste: Our commitment to environmental responsibility starts with sustainable fibers and yarns. We use synthetic yarns made from recycled plastic bottles, which helps remove and repurpose existing plastic.

    Learn more about our materials here.

Waterlust in the wild

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Advocate Apparel Inspired by restoring reef habitat with ORAI's 1000 mermaids project

Restoring reef habitat through artificial reefs is essential because coral reefs are rapidly declining due to warming oceans, pollution, and coastal development. Artificial reefs provide new surfaces for corals and marine life to settle, helping rebuild biodiversity and strengthen coastal ecosystems. They also relieve pressure on natural reefs by creating additional habitat where it’s needed most.

Ocean Rescue Alliance International’s 1000 Mermaids Artificial Reef Project takes this restoration a step further by combining marine science with art. They deploy sculpted reef modules, many cast from real people, that are engineered to support coral growth and marine life, creating reef habitat and engaging communities.

5% of sales from your purchase of this product are donated to The 1000 Mermaids Artificial Reef Project, led by Ocean Rescue Alliance International (ORAI)

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