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We're in business to build a more sustainable world by bringing environmental science into your life in creative ways.

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Waterlust is the best!

Great products, great customer service, great mission! Worth every penny.

- Michelle Rumbaut, TX

New

Abalone Restoration String Bikini Top

Educational resources & donation included with every purchase. Learn more.

Not your average swimsuit, you’ll notice the difference the moment it’s in your hands. Versatile, reversible design - 2 prints in 1. Built with our signature activewear fabric that creates a cocoon of compression in all the right places and a robust stay-put fit that you’ll appreciate no matter what adventure lies ahead.

Known for the psychedelic patterns found on their inner shells, abalone (sea snails) feature unique colors that are created by nacre, hexagonal platelets of aragonite also known commonly as “mother of pearl” and found on a variety of mollusks. Our print features the piercing blues of New Zealand’s Pāua, the Māori name given to three species Haliotis iris, Haliotis australis and Haliotis virginea.

    1. Reversible design for versatility - 2 prints in 1 suit
    2. Built with our signature robust activewear fabric and a secure fit to keep up, stay put and feel confident
    3. Edge binding provides extra structure to prevent rolling or movement without digging in
    4. 100% fade-proof printing: chlorine, sun, saltwater and sunscreen resistant
    5. Resilient 4-way stretch and recovery for shape retention in and out of the water
    6. UPF 50+ sun protection (max rating achievable)
    7. Tear away tag
  • Reversible design featuring our signature and silk weight fabrics for comfortable compression where you want it and quick-dry where you don’t.

    Signature fabric: 88% Repreve® RPET (recycled polyester made from post-consumer plastic bottles), 12% spandex

    Silk weight fabric: 91% Repreve® RPET (recycled polyester made from post-consumer plastic bottles), 9% spandex

UPF 50+ Sun Protection (Max Rating Achievable)

100% Fade-Proof From Chlorine, Sun & Saltwater

Anti-Microbial = Smell-Resistant

Fibers Mechanically Engineered For Quick-Dry & Moisture-Wicking

Made From Recycled Materials

Waterlust in the wild

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Advocate Apparel Inspired by Abalone

Abalone is the common name for a variety of marine snails that are found throughout the world’s oceans. Sought after for their meat and their beautiful shells, populations have declined rapidly and some species are now critically endangered.

Our relationship with abalone illustrates the challenges of overexploitation of the marine environment. Until the 1980s, it was widely thought that abalone populations were resilient and could effectively rebound from harvesting activities. Unfortunately, that has not proven to be true.

Abalone are “broadcast spawners,” meaning that two individuals must be within three feet of one another to sexually reproduce. This type of reproduction makes population recovery very challenging, driving the need for humans to intervene.

5% of sales from your purchase of this product are donated to Get Inspired

“Our partnership with Waterlust helps us spread our message of conservation across the globe far beyond our reach.  It is a great example of how one small organization with one employee can only do so much but by working together we can do more, reach more, spreading knowledge, happiness, beauty, and hopefully compassion for our ocean animals.”

Nancy Caruso

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