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We're in business to build a more sustainable world by bringing environmental science into your life in creative ways.

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Waterlust is the best!

Great products, great customer service, great mission! Worth every penny.

- Michelle Rumbaut, TX

Support textile recycling

Black Circularity

Made from post-consumer bottles AND old textiles through our Take-Back Program. We collect your old clothes, put them in a wood chipper (joking…kinda), and convert them into fiber, then fabric, then back into brand new clothing. Because textile waste comes in different colors, the resulting recycled fiber ends up looking brown, like a child finger-painting with ALL the colors at once kind of brown. Yuk! To fix this mess, the fibers are dyed black during the recycling process.

Why advocate for textile recycling?

According to the EPA, 87% of apparel textiles are not recycled annually in the United States, meaning millions of tons of old clothes are piled into landfills every year. While recycling infrastructure exists for things like plastic bottles and aluminum cans, textile recycling is far less developed and accessible. This is a missed opportunity because the raw materials within some kinds of clothing (like ours!) can be used to create entirely new fabric, as long as it’s done carefully. By purchasing products made from recycled textiles, you are financially supporting the infrastructure that enables recycling to happen and signaling to manufacturers that you value circularity.

To help you advocate for textile recycling, the following

Educational Resources

are included with your purchase:

Call-To-Action Postcards

Raising awareness is important, but it’s not enough! We all need to take action to help turn the tide. We worked with our science partners to create subject specific post cards that explain the top beneficial actions you can take on behalf of the species or ecosystem you’re supporting with your purchase. Shipped with every order, these cards are informative, beautiful and ready for a stamp so you can share it with a friend. 

Educational Series

Our team of salty science communicators hit the library and dug up everything you need to know about the species or ecosystem you’re supporting with your purchase. From past history and current status to future conservation challenges and specific ways you can get more involved, each series takes a deep dive into the causes we support so you can stay informed.

Each series consists of around 8 parts, emailed to you each week after your order is delivered.  And fear not, you can unsubscribe at any time, but we promise you won’t want to ;-) 

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