The apparel industry accounts for a whopping 10% of global carbon emissions and is the second largest industrial polluter, second only to the oil industry. We're committed to finding and offering better materials and better processes.
Aside from being super comfy and well made, what makes these hoodies really special is that their Carbon Footprint has been reduced by 90% through the manufacturing process without any carbon offsetting! A single hoodie saves up to 28 kgs of greenhouse gases as compared to an identical product manufactured using conventional energy sources.
The 90% reduction has been achieved by a combination of low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of the fossil fuel based grid electricity.
The Carbon Footprint of a product is the total amount of CO2 and other greenhouse gases (such as methane and nitrous oxide) emitted as part of a product's manufacture, distribution, use and disposal. Greenhouse gases (GHGs) are so called because they trap heat in the Earth's atmosphere and keep the planet warm.
In the manufacturing process, a 90% reduction of greenhouse gases has been achieved through employing renewable energy and the following processes:
- Elimination of chemical inputs in farming by adopting organic methods
- Keeping irrigation at only 5% of water requirement by relying on rainfall
- Careful waste and by-product management
- Optimized energy and production efficiency in the processing and manufacturing stages
- Closed-loop water recycling in wet processing
- Choosing fully recycled packaging materials and minimizing their use
The use and disposal portion of the Carbon Footprint of this garment is where YOU come in! You can continue to reduce it's impact by washing it at cold temps, line drying instead of machine drying, avoiding or reducing ironing, and recycling it at the end of it's life. Thank you for being a good steward of the environment!