what you wear can be used as a canvas for visually expressing ideas and telling important stories.
As with our film and photography, we see our apparel line as an opportunity with which to teach and inspire. Our printed apparel allows us to take our photography to a new medium, bringing with it the ideas and science behind the photograph.
Each product tells a story, and our hope is that these stories continue to spread around the world as you wear them on your adventures. In doing so, you become an advocate for the marine species, ecosystem, or natural phenomenon it represents and for the process of scientific discovery that is needed to better understand it.
We challenge you to carry the torch with passion and enthusiasm and to share what you learn with those around you.